The AI visual merchandising engine that scores every listing against what actually drives sales — then helps you create the imagery to improve performance. One market-leading retailer lifted sales up to 50% (yep, real result).
No credit card needed · free credits included
























Score your imagery against 40+ measures of what drives conversion, and see exactly which gaps to fill for ecom-optimal listings.

Fill the gaps with realistic AI photo and video, finetuned by art directors who've worked
with some of the biggest brands on the planet. Everything generates in your brand's DNA.

Scale your scoring insights across the entire catalogue.
Batch generate up to 100 SKUs in a single run, pair items into outfits, and experiment with advanced styling combinations.

Scale your existing imagery or generate models built for your brand.
Choose from a library of hundreds of realistic virtual models. No usage constraints.

You spend to drive traffic, then lose it to listings that don't convert. Research from Amazon, eBay, and 240+ ecommerce sites shows optimised product imagery directly drives higher conversion. We turned that research into a score for every listing.

One product in, a full content library out.
Listing shots, lifestyle, video, and more, across every category you sell.

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Features
Every tool in one place, so your team can score, generate, and test the imagery that sells.
BrandDNA
Test what visuals convert
More affordable
saved on production costs
Faster workflow
faster than photoshoots
Imagery that performs
What is Picjam?
Picjam is AI visual merchandising for ecommerce catalogues. It scores a product listing against what actually converts, then generates the shots that score says are missing: on-model, ghost mannequin, packshot, lifestyle, and video. You can also generate those shots directly, without scoring first. It is not only a one-off AI fashion-model generator. Catalogue teams use it to fix thin or inconsistent galleries before they spend more on traffic. You can score 10 listings free, or book a demo if you want your own catalogue scored first.scorebook a demo
How does Picjam work?
You can start with the listing score, or skip it and generate. Scoring shows which frames are missing, then Picjam generates only those frames so the grid stays consistent across the catalogue. If you already know the shot you want, you generate it directly: on-model, ghost mannequin, packshot, lifestyle, or video. A clean product shot on a ghost mannequin or flat lay is the usual input. Self-serve is enough for a brand team. Larger catalogues can book a demo and run it as a managed workflow, including Shopify.book a demo
How much does Picjam cost?
Plans start at $99 a month. You are paying for scoring and generation, not a pile of credits per photo. That is the right fit when you are shooting a drop of dozens of SKUs and would otherwise book a studio day, a model, and retouching per look. If you only need a handful of campaign images, a credit-based model generator can be cheaper. Current plans are on the pricing page. Not sure it fits? Book a demo and score your own listings before you pay.pricingbook a demo
Is Picjam free?
Picjam is not a free generator. You can score 10 listings free, with no credit card, and see which shots are missing before you subscribe. Ghost mannequin app free and AI fashion model generator free are different jobs. Those tools give you one cutout or one model. Picjam is the catalogue workflow around them.score 10 listings
Who is Picjam for?
Marketers, digital, and IT teams at apparel brands who own a catalogue, not a one-off campaign. It pays off when you have lots of SKUs and the galleries don't match: missing on-model, missing ghost, missing video. Fashionova, Brand Collective, Yarra Trail, and Marco Polo use it that way. It also works for footwear, homeware, and beauty, but apparel catalogues are where the scoring loop is sharpest. If you want a single AI model for an ad, you can still generate that shot on its own.
Is Picjam a ghost mannequin tool?
Ghost mannequin is one output, not the whole product. Picjam can remove the mannequin and fill a hollow-body shot on its own, or do it when the listing score says that frame is missing. It can also add on-model, packshot, and video in the same pass, which a ghost-only app does not do. If ghost mannequin is the only job, start at the ghost mannequin tool. If the whole gallery is thin, score the listing first.ghost mannequin toolscore the listing
Does Picjam generate AI fashion models?
Yes. You can generate an on-model shot whenever you want, from a library model or one matched to the brand. You do not have to score the listing first. Scoring is there when you want Picjam to tell you the on-model frame is missing and generate it as part of the gallery. Use the virtual model tool when you want to generate a model shot directly.virtual model tool
Can I use the images commercially?
Yes. Images and video you generate are licensed for commercial use, including product listings, ads, social, and print, on every plan.
Do you offer refunds?
Cancel any time, and your plan runs to the end of the current billing period. We don't refund generations already processed, since the compute can't be reversed. Not sure if Picjam fits? Book a demo and we'll show you your own listings scored first.